Oracle is the world’s largest database management company with the mission to help people see data in new ways, discover insights, and unlock endless possibilities.
However, the company’s digital marketing communications failed to inspire customers or drive engagement. The company needed a scalable way to support global marketing demand generation in the creation of engaging emails and landing pages.
This is the first landing page designed for use across Oracle.com and Eloqua web properties, with the goal of eliminating orphaned pages, increasing page cross-promotion, and improving SEO.
Moving all event emails to standardized modules with predetermined customizations improved registration rates and decreased build time.