Template Builder is a self-service tool Oracle marketers use to create and manage digital marketing campaigns. The marketing operations team encouraged marketers to use the tool because of its increased efficiencies and lower costs compared to agencies, but the tool’s dated UI and unintuitive UX created a poor experience and hindered adoption rates.
I partnered with the Sr. Director for CX and the Director for Corporate Marketing to identify user pain points, create a vision for an ideal tool, and design a solution that could be implemented using the existing technology.